Client: Freelance Client
Highlights: Branding and typography
The Brief: Create a new logo for the client’s startup business
The logo and branding vision was to merge aspects of being Canadian and appreciating nature with a more modern aesthetic. The aged bold type, paired with a handwritten style, gives a good contrast between the two. I designed the maple leaf and mulberry icon within the logo to unify the typography with it. My client can then use the icon on its own as a graphic element within the branding.
Moving forward, my client wanted to take his startup business into areas like catering, juice production, and packaging. We worked together to create a catering menu design, a package design for their tepache juice, and stationery for the business.